The lead-up to the Superbowl is America at its best. The 2 weeks between the league finals and the Superbowl game gives time to everyone. Time for the advertising and marketing professionals to inundate the airwaves with Superbowl related programming and of course advertising.
This time the Superbowl which was the 47th Superbowl, was held in New Orleans. The 2 teams battling it out were the Ravens from Baltimore and the 49ers from San Francisco.
Interestingly the event most watched for and that also gets the highest ratings are the million dollar ads and the half time show. The million dollar ads cost 4 million per 30 seconds. The most expensive 30 seconds of advertising.
As in every football game, the event starts of with the rendition of the US national anthem. The bigger the game, the bigger the singer. And this time the anthem was sung by Alicia Keys.
At half time, the Ravens were ahead 21 - 6. And that's when Beyonce performed. And she performed as only a gifted performer like her could. It was electrifying. So much so that shortly thereafter there was a power outage that affected half the stadium. Which held up play for 34 minutes.
The power outage seemed to electrify the 49ers who were by then trailing 28 - 6 to come back. They managed to come back to 34 - 31 and were within 10 yards and 4 attempts to take the lead and the Superbowl. Just when it seemed like they had managed to pull off a miracle, they managed to do what they hadn't throughout the game. Allow a turnover in the red zone. Giving the Raven a little over a minute to play out to win the game and the Superbowl.
The game was a thriller, even for someone like me who understands little and is not a die hard fan. But the biggest disappointment were the much talked about ads. I was prepared to be blown away by the line up of widely talked about ads. Unfortunately not even 1 ad was good, leave alone exceptional. There were several which could be termed as bad. And ironically the only one that made the headlines the next day was the ad for godaddy which qualified as a bad ad, but the risqueness in it made it perfect for the media to highlight what was otherwise a dully and boring set of ads.
The Superbowl showed once again why the US is the worlds largest economy. And the world's biggest billboard.
This time the Superbowl which was the 47th Superbowl, was held in New Orleans. The 2 teams battling it out were the Ravens from Baltimore and the 49ers from San Francisco.
Interestingly the event most watched for and that also gets the highest ratings are the million dollar ads and the half time show. The million dollar ads cost 4 million per 30 seconds. The most expensive 30 seconds of advertising.
As in every football game, the event starts of with the rendition of the US national anthem. The bigger the game, the bigger the singer. And this time the anthem was sung by Alicia Keys.
At half time, the Ravens were ahead 21 - 6. And that's when Beyonce performed. And she performed as only a gifted performer like her could. It was electrifying. So much so that shortly thereafter there was a power outage that affected half the stadium. Which held up play for 34 minutes.
The power outage seemed to electrify the 49ers who were by then trailing 28 - 6 to come back. They managed to come back to 34 - 31 and were within 10 yards and 4 attempts to take the lead and the Superbowl. Just when it seemed like they had managed to pull off a miracle, they managed to do what they hadn't throughout the game. Allow a turnover in the red zone. Giving the Raven a little over a minute to play out to win the game and the Superbowl.
The game was a thriller, even for someone like me who understands little and is not a die hard fan. But the biggest disappointment were the much talked about ads. I was prepared to be blown away by the line up of widely talked about ads. Unfortunately not even 1 ad was good, leave alone exceptional. There were several which could be termed as bad. And ironically the only one that made the headlines the next day was the ad for godaddy which qualified as a bad ad, but the risqueness in it made it perfect for the media to highlight what was otherwise a dully and boring set of ads.
The Superbowl showed once again why the US is the worlds largest economy. And the world's biggest billboard.
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