Sunday, May 17, 2015

Affordable Wearable Fitness

I've been a Fitbit fan for around 2 years. Until a few days ago. I share an office with Tom and Al, and we had gone for lunch, a rare occurrence. That's when I found out about a Fitbit alternative.

Tom showed us a fitness band he was wearing. It was similar to Fitbit and several other fitness bands. It had a display that gave similar figures as the Fitbit did. Steps, Calories, Distance, Time, ... Tom who was a Fitbit user, till he lost it, mentioned that it had a few bugs, and whilst it was getting progressively better, it wasn't as seamless as a Fitbit. Yet.

So why is a wannabe Fitbit, not as good, interesting ?


Because of the price. Its just $12. For a band and an app. For a year. And 1 year later, you get a brand new device, the latest version, for believe it or not, just $ 12.

It made absolutely no sense to me. This was too good to be true. So I went and checked it out. And it was everything Tom said it was. And more.

The company. Pivotal Living.


Here's what they say about How and Why ?


"What is Pivotal Living?

Pivotal Living is a health and wellness technology platform.  We are committed to building wearable technology at price points that everyone can afford. We don’t believe in charging a high upfront cost for our products, and instead hope that our members will be members for life.

For $12 a year, Pivotal Living members get access unlimited access to a personalized app and brand new fitness tracker.  Members can check their daily stats, explore historical data or simply sync and save progress made. They can also set natural awake alarms and activity reminders, build social teams and view personalized goals."


Its probably the company losing money in an attempt to gather a few million users, get a phenomenal valuation and dominate the fitness market.

However none of that matters. What does matter is that the consumer gets a great deal to keep fit. So now you have no more excuses. Go get your device. Today.

http://www.pivotalliving.com/

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