9 weeks ago a program anchored by Aamir Khan, an actor par excellence debuted on Indian Television. The build up to the show was huge. The marketing done by Star TV network and Aamor Khan phenomenal. The channel spared no efforts to ensure the success of this show including a never heard of simultaneous telecast across all the Star TV boutique, including the regional languages as well as the English Star World.
The show was a huge hit. All of India spoke about it and discussed it. What was strange was that everyone universally said they liked the show, loved the concept, but felt that the show would not do well. This sounded strange considering that if everyone loved it, the viewership would go up. Yet everyone felt that the show would not do too well.
9 weeks and 9 shows later, everyone has been proven right. The TRP's of the show have plummeted and whatever viewership is still present has more to do with the star value of Aamir Khan. So what exactly is the issue ? If a perfectionist like Aamir Khan could not figure it out, the probability that I can is small. Nevertheless let me give it a shot.
The sad fact is that all of the issues being highlighted by Aamir and the show are well known. So its not as if there's anything new being showcased. The problem is with solutions. Even there in most cases the solutions are available and part of the law. What is lacking is implementation. And the show does not have any new ideas on that.
It seems like the show is about awareness. But will making people aware of what they are already aware of help ? I personally think that Yes. Now we know. But when we know that everyone else does too, hopefully it'll make us a little more afraid of doing stuff that is illegal, unethical or plain evil.
The one lesson that all of us can learn from Aamir and Satyamev Jayate is how the online media can be used in an effective manner. Check out the website. Its amazing. In addition to the shows in 6 languages, Tamil, Telugu, Malayalam, Marathi, Bengali, English; it also has all popular social media micro-sites, links, pages.
The list of options available online include:
Online Episodes, Forums, Facebook, Twitter, Message Board, Upload Messages, Upload Videos, Leave Voice Messages, Polls, SMS's
- Ask a Question
- Share Your Solution
- Share Your Story
- Send a Message of Hope
You should check out the website for yourself
http://satyamevjayate.in/
The show was a huge hit. All of India spoke about it and discussed it. What was strange was that everyone universally said they liked the show, loved the concept, but felt that the show would not do well. This sounded strange considering that if everyone loved it, the viewership would go up. Yet everyone felt that the show would not do too well.
9 weeks and 9 shows later, everyone has been proven right. The TRP's of the show have plummeted and whatever viewership is still present has more to do with the star value of Aamir Khan. So what exactly is the issue ? If a perfectionist like Aamir Khan could not figure it out, the probability that I can is small. Nevertheless let me give it a shot.
The sad fact is that all of the issues being highlighted by Aamir and the show are well known. So its not as if there's anything new being showcased. The problem is with solutions. Even there in most cases the solutions are available and part of the law. What is lacking is implementation. And the show does not have any new ideas on that.
It seems like the show is about awareness. But will making people aware of what they are already aware of help ? I personally think that Yes. Now we know. But when we know that everyone else does too, hopefully it'll make us a little more afraid of doing stuff that is illegal, unethical or plain evil.
The one lesson that all of us can learn from Aamir and Satyamev Jayate is how the online media can be used in an effective manner. Check out the website. Its amazing. In addition to the shows in 6 languages, Tamil, Telugu, Malayalam, Marathi, Bengali, English; it also has all popular social media micro-sites, links, pages.
The list of options available online include:
Online Episodes, Forums, Facebook, Twitter, Message Board, Upload Messages, Upload Videos, Leave Voice Messages, Polls, SMS's
- Ask a Question
- Share Your Solution
- Share Your Story
- Send a Message of Hope
You should check out the website for yourself
http://satyamevjayate.in/
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