Sunday, December 15, 2013

Its the thought that counts

A few days ago I got a card in the mail. A beautifully addressed card from Freia. Unfortunately I knew that Freia couldn't have written it since she has handwriting whose saving grace is that its slightly better than mine and almost equally illegible.


The envelope has an important looking seal. Intrigued I opened the same and there was a handwritten note. Knowing Freia, I realized that this had to be some kind of a net based service and sure enough, the stamp had a web address.


bondgifts.com

They were running some free trials and I guess I got one of the free ones. They have a service where you can send a note for $5, and they'll write it, put the address on the envelope, put the stamp and mail it.

To put it in their words :

BOND is a tight team of busy, talented New Yorkers who are united in one ultimate goal: to brighten people's day by connecting with them in a simple yet powerful way.

In a world running over with emails and text messages and meetings and schedules, a lot gets accomplished—but little is felt. BOND makes it easy to bring out the best in yourself and in other people—and to make a lasting impression, whether you spend $50, thousands, or nothing at all.

At BOND , it's not just the thought that counts but the execution—a perfect mix of technology, tradition, fun, and the art of communication. Surprise someone with a personal handwritten note in the mail. Make someone's day with a cool, beautifully packaged gift to celebrate a meeting or a milestone. All in minutes, straight from your iPhone or your laptop.



What makes this service even more important is the way the notes are written. By a robotic arm using traditional ink. Just wish they'd use blue ink instead of black. Its fascinating to see the robot in action.


Whilst the card did have a novelty value, I'm not sure its something that I would subscribe to.

Its the thought that counts, when that thought is executed by you, not a robot. When the occasion demands I think, I'll continue to pen a note and take the walk to the post office.

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