Yo

And for a change they're not referring to the usage of the app. Its all it does.

Unbelievable. Anything seems to sell. Even an app called "Yo", that allows you to message other app users your feelings of all kinds. And these can be expressed easily in 2 alphabets. "Y and O" Yep. Crazy as it sounds "Yo" is an app that allows you to sned a "Yo", to other "Yo" users.

What's even more unbelievable is that the app attracted a few million dollars in funding.

What this seems to indicate is that the merits of the creation are no longer as important as the number of people who are attracted and / or interested in the product. This may not be a good measure in evaluating merit, but I guess time will tell.

Stephen Colbert has a great take on the app.