Sunday, April 14, 2019

Black Swan. Or. Gray Rhino.

 What's fascinated me about the Black Swan theory is how in most cases, several people had seen the signs of the "Black Swan Event", before the event and had both predicted it and monetized it. If that's true, how then is it a "Black Swan" event ?


Michele Wucker seems to have answered some of those questions in her book, "The Gray Rhino".
https://www.thegrayrhino.com/the-gray-rhino/


And you can read about the author in her own words:
https://www.wucker.com/about/about-me/

And while you order and wait for your copy of the book, check out her TED talk.

Why we ignore obvious problems - and how to act on them
Michelle Wucker


Why do we often neglect big problems, like the financial crisis and climate change, until it's too late? Policy strategist Michele Wucker urges us to replace the myth of the "black swan" -- that rare, unforeseeable, unavoidable catastrophe -- with the reality of the "gray rhino," the preventable danger that we choose to ignore. She shows why predictable crises catch us by surprise -- and lays out some signs that there may be a charging rhino in your life right now.grey


We need to be cognizant that while we can label events any which way after the fact, recognizing or even having a faint intuition that something could be happening could save us from disaster and if handled well, even result in a windfall.


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