Earlier this week I attended a Cyber Security Roadshow organized by Robin Robins. It was extremely interesting. And for a techie who know nothing about sales and marketing an absolute eye opener.
Robin Robins was the lead speaker and was impressive. What was more impressive was the content. Simple, yet effective. Who would have thought a rubber duck can get so much interest. And business. And recurring revenue.
You can check out her website at:
technologymarketingtoolkit.com
Or see a brief video at:
After attending this roadshow, I realized something that should be obvious. And probably is to most. But wasn’t for me. For any business to be successful there needs to be a structured process. For Sales & Marketing.
And if like us, you were fortunate enough not to have needed it since you’ve always had more work than you could take on, it still makes sense. To grow. And to scale up.
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