The first time I came across Uber was a few months ago. One of my colleagues had been to San Francisco on a business trip and the charge slip he gave me to approve had Uber on it a few times. I asked him what that was and he enlightened me.
I was fascinated. Sounded like a really cool idea. And let me allow Uber to explain what they do.
Everyday cars for everyday use.
Better, faster, and cheaper than a taxi.
Their other lines elaborate a little on that explanation.
The Uber App
Request, ride, and pay via your mobile phone
One Tap to Ride
Reliable pickups
Clear pricing
Cashless & Convenient
and finally
All around the world
Available locally, expanding globally
What I was amazed to find was that its now available in 26 countries. Including India. Not yet in my favorite city, Mumbai but in Bangalore, Hyderabad and New Delhi.
And Uber summarizes their offering very well. "Uber is evolving the way the world moves. By seamlessly connecting riders to drivers through our apps, we make cities more accessible, opening up more possibilities for riders and more business for drivers. From our founding in 2009 to our launches in over 50 cities today, Uber's rapidly expanding global presence continues to bring people and their cities closer."
What makes Uber so fascinating is how it seems to solve a need we never even knew we had. All of us have spent umpteen occasions when we've been frustrated trying to get a ride and on the rare occasion we got one, we were ripped off. And they have worked smart on removing most if not all of their pain points. As an example, no tip required. Its already included. Simple. Effective. And hassle free.
What makes Uber interesting is that it partners with all of its stakeholders in what is a reasonable and fair manner. It results in an increasing benefit, not only to the consumer, us but also to the driver. The benefit to the ecosystem making it easier to visit the city, and of course to themselves from the commissions they make on the transactions works into a nice win-win situation for all involved.
One thing we can definitely learn from the success of Uber is that a simple and good idea, executed well in a fair manner stands a very good probability of success. And there are several opportunities that remain.
I was fascinated. Sounded like a really cool idea. And let me allow Uber to explain what they do.
Everyday cars for everyday use.
Better, faster, and cheaper than a taxi.
Their other lines elaborate a little on that explanation.
The Uber App
Request, ride, and pay via your mobile phone
One Tap to Ride
Reliable pickups
Clear pricing
Cashless & Convenient
and finally
All around the world
Available locally, expanding globally
What I was amazed to find was that its now available in 26 countries. Including India. Not yet in my favorite city, Mumbai but in Bangalore, Hyderabad and New Delhi.
And Uber summarizes their offering very well. "Uber is evolving the way the world moves. By seamlessly connecting riders to drivers through our apps, we make cities more accessible, opening up more possibilities for riders and more business for drivers. From our founding in 2009 to our launches in over 50 cities today, Uber's rapidly expanding global presence continues to bring people and their cities closer."
What makes Uber so fascinating is how it seems to solve a need we never even knew we had. All of us have spent umpteen occasions when we've been frustrated trying to get a ride and on the rare occasion we got one, we were ripped off. And they have worked smart on removing most if not all of their pain points. As an example, no tip required. Its already included. Simple. Effective. And hassle free.
What makes Uber interesting is that it partners with all of its stakeholders in what is a reasonable and fair manner. It results in an increasing benefit, not only to the consumer, us but also to the driver. The benefit to the ecosystem making it easier to visit the city, and of course to themselves from the commissions they make on the transactions works into a nice win-win situation for all involved.
One thing we can definitely learn from the success of Uber is that a simple and good idea, executed well in a fair manner stands a very good probability of success. And there are several opportunities that remain.
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