Sunday, December 13, 2015

Are you smarter than other New York Times readers?

In 2012, the New York Times has an interesting write-up about itself.

"Since NYTimes.com was first launched, we've worked to make it the most innovative news site on the web. From improving the reading experience to adding video, multimedia and interactivity, our designers consistently break new ground in how we present the definitive stories.
3 years later, the NY Times has managed to consistently be the most innovative news site on the web. Yet another example was this puzzle Freia sent me a couple of days ago.

Its a simple but interesting puzzle:

"In this short puzzle, you’ll try to outwit the masses – who are also trying to outwit you. Your mission is to read the minds of your fellow Times readers. We are asking them – and you – to pick a number from 0 to 100, with that number representing your best guess of two-thirds of the average of all numbers chosen in the contest."


Try it out. And what makes the puzzle and the NYT so interesting and innovative is the article that follows. Having given context, they then present content. That is interesting and meaningful.

Go ahead, and check it for yourself.
http://www.nytimes.com/interactive/2015/08/13/upshot/are-you-smarter-than-other-new-york-times-readers.html?_r=0

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